Serene Finn is a woman fashion brand that has an almost obsessive care for quality, creating elegant pieces that stand the test of time.

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The brand identity was based on typography in order to express the simplicity and freshness of the brand. A close up texture of a flower petal refers to the authenticity and attention to details from Serene Finn’s garments. The brand color palette focuses on neutral tone, makes a balance between fragility and femininity.