Serene Finn

Branding Identity
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Serene Finn is a woman fashion brand that has an almost obsessive care for quality, creating elegant pieces that stand the test of time.

The brand identity was based on typography in order to express the simplicity and freshness of the brand. A close up texture of a flower petal refers to the authenticity and attention to details from Serene Finn’s garments. The brand color palette focuses on neutral tone, makes a balance between fragility and femininity.

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